The game celebrates art, architecture, and culture, so businesses near cultural landmarks have a better chance of having PokéStops, which is what you need to be able to place a lure.

Nuture unique historic character in walkable formats and don’t build leasable space that you can’t lease. For downtown to have a critical mass, the goal is to capture 20 percent of the retail market share.

As spring tempts us to pick up the pace of our outdoor activities, it’s clear that not all places have equal footing. Those well-positioned to draw us out into health-boosting active transportation are enjoying all sorts of benefits. City planners...