Scott Doyon is principal, director of client marketing services with Placemakers, a planning, coding, marketing, and implementation firm.
Placemaking is not a design endeavor. Or a business proposition. Or a public health pursuit. Or an equity concern. Or an avenue for culture and the arts. It’s all of these things.
Writing about successful neighborhood planning, my friend and colleague Howard Blackson used the term “placeshaker” as a catch-all for the grass roots engagement efforts that empower, but don’t necessarily define, placemaking. That got me thinking...
Set expectations you know you can meet or exceed with each step. For a bike lane, benefits like safety, increased fairness, and recreation and lifestyle are realistic.