Scott Doyon is principal, director of client marketing services with Placemakers, a planning, coding, marketing, and implementation firm.
Placemaking is not a design endeavor. Or a business proposition. Or a public health pursuit. Or an equity concern. Or an avenue for culture and the arts. It’s all of these things.
Set expectations you know you can meet or exceed with each step. For a bike lane, benefits like safety, increased fairness, and recreation and lifestyle are realistic.