Greyfield Mall Study

Task Force Representatives: Mark Falcone, Will Fleissig,, and Todd Zimmerman.

Summary
CNU's first Greyfield Regional Mall Study (2001) explores the need for and potential of greyfield redevelopment. CNU produced the study in cooperation with PricewaterhouseCoopers. CNU went on to publish the book Greyfields Into Goldfields: Dead Malls Become Living Neighborhoods (2002, CNU online store). The third study, Malls Into Mainstreets (2005), guides local officials, owners and developers through the redevelopment process.

Read what the media is saying in The Reach of the Greyfields Project.

Problem Statement
Nineteen percent of our nations malls are vacant or dying. Besides being an eyesore, these properties are a lost source of business and tax revenue and can hinder a community from reaching its full potential.

Objectives
Our goal is the conversion of these troubled properties into thriving developments that provide a return on investment for owners and economic and social support for their host communities. Rather than blighting their surroundings, these large, often centrally located properties could be vibrant mixed-use town centers or walkable residential neighborhoods.

How To Help
CNU is still interested in learning of successful greyfield conversions.