Urban Retail: Essential Planning, Design and Management

Start: Mon, 07/15/2013 (All day)
End: Wed, 07/17/2013 (All day)
Location: Harvard University Graduate School of Design / Executive Education, Cambridge, MA

Urban Retail: Essential Planning, Design and Management will demonstrate how modern principles of retail development can be combined with the best practices of New Urbanism, Smart Growth, and architectural design to create successful mixed-use urban commercial centers. It is ideal for developers, planners, investors, retailers, architects, and public officials.

Covered topics include: required market demographics for various retailers, shopping center typologies, consumer psychographics, as well as the nuts and bolts of how to program, plan, and design competitive retail in historic downtowns, underperforming shopping centers, and new ground-up mixed use town centers and lifestyle centers. The session will include highlights of Gibbs’ new book: Principles for Urban Retail Planning.

The course will cover market research, branding, national retailer criteria, and site-selection principles. Participants will learn about streetscape, store planning, signage, tenant mix, merchandising plans, leasing, anchors' roles and successful new urban planning techniques, design criteria, parking, building, site planning, and developer requirements. The course will also review the synergy among residential, office, civic and governmental land uses and retailer performance.

The instructors will illustrate the strengths and weaknesses of many leading town centers built during the past 20 years. Discussions of trends and techniques for vertical integration of nonretail uses as well as retail storefront design trends and techniques will be featured, and the instructors will share inside secrets for shopping center planning and design and applications for cities and new towns. Also taken into consideration will be the integration of big-box discount retailers in the city and new town centers. AIA and APA CEU credits will be offered.

New features this year include:

• Lessons learned from leading U.S. urban retail developer Yaromir Steiner
• Lessons learned while creating timeless, sustainable buildings, neighborhoods, and towns, from renowned architect Stefanos Polyzoides
• Overview of Robert Gibbs’ new book, Principles of Urban Retail Planning & Development
• A look at the hot urban tenants for 2013
• A consideration of recession lessons and opportunities
• Case studies for top urban town centers and historic downtowns
• Lessons learned creating a new town center, from University Place City Manager Steve Sugg

Instructors:    
-Robert J. Gibbs, ASLA Gibbs Planning Group
-Terry Shook, FAIA Shook Kelley
-Yaromir Steiner, Steiner + Associates
-Stefanos Polyzoides, Moule & Polyzoides Architects
-Jane Grabowski-Miller, ASLA, CNU-A Erdman Development Group
-Steven Sugg, City Manager City of University Place, WA

Host Organization(s): Harvard University Graduate School of Design / Executive Education
Contact phone and/or email: Tel: 617-384-7214 Email execed@gsd.harvard.edu