This year, catch the streetcar to an urban Street of Dreams

Mary Vogel's picture

Saturday, March 21, 2009
The Oregonian

For the first time in its 34-year history, Portland's Street of Dreams show in 2009 won't line a leafy suburban street.

The Home Builders Association of Metropolitan Portland, deterred by banks' reluctance to lend money for new suburban homes, shifted this year's show to the high-rise condo buildings of Portland's Pearl District.

Nancy Haskin, director of membership services and events, said the group had planned for the 2009 show to feature six new homes in Lake Oswego and some new Pearl District condos. But they cut out the Lake Oswego site because builders couldn't find loans amid the recession and credit crunch. The Portland market in February had enough homes to last for 16.6 months at the current sales pace, far above a healthy market.

The 2009 show, which runs Aug. 1 to Aug. 30, will feature about 10 condos priced between $1 and $4 million. Haskin said the group hopes to satisfy visitors who have shown in past surveys that they want to see more urban living features in the show.

Haskin said they hope to attract 50,000 visitors to the Pearl show.

-- Ryan Frank

Note, that this brief article hidden at the bottom of one of the Saturday business pages corrects a series of articles from November touting the upscale suburban Lake Oswego location. Go to and web search “Street of Dreams.”


Write your comments in the box below and share on your Facebook!