Death to Sustainability!
Got your attention, didn't it?
I think the terms "sustainability" and "smart growth" are fine and we within the profession know more or less what they mean and they generally aren't barriers to communication. Even though our definitions may differ a bit, or we apply the terms differently, we still understand one another. I usually think that efforts to somehow find replacement terms to be more "accurate" or "non-judgemental" or whatever are a waste of time. Better to live with what we have and get on with the work. But now...
Here in NZ the incoming (rightist) government has signalled that sustainability - the concept, not the word - is now out of favour. Since I work for the Ministry for the Environment, and we're all likely to have to justify our existence, I would like to find an alternative to "sustainability" that says pretty much the same thing. I know many of you have had those "we-really-need-to-find-a-better-word" conversations and I'm wondering what you have come up with.
So much of communication is packaging. In NZ we have to now move in the opposite direction of you lucky ducks in the US. We don't want to change what we're doing, but we may be forced to sell it differently, and fast. All suggestions are welcome.
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