Ziyuan Wang's blog
With several comprehensive city plans and initiatives being announced recently, Chicago is adding another item to the long list of expensive campaigns: branding tourism.
Chicago has always been a global destination for tourists. The recent reinvestment in a global marketing campaign sets an ambitious financial goal measured by nine digit numbers. Mayor Emanuel’s plan is to attract 50 million visitors per year by 2020 with a result of at least $4 billion in revenue from the tourism industry.